CLASS OF 2022
Tech Disruptors
Bright sparks using technology to solve food-and-drink world problems
Egyptian FreshSource’s innovative work can be expressed in simple numbers. In a country where food loss average for producers is 45%, through FreshSource the rate for users lowered to just 5%. Not only this, but FreshSource also increases farmers’ income by 20% on average and lowers their costs by 15%.
It all started when Farah and her brother Omar discovered that poor harvesting, transportation and storage were impacting Egyptian farmers to the point that nearly half of their produce was lost before it even hit the shelves. On top of this, farmers were missing out on potential income due to middlemen not paying fair prices and inflating the costs.
In 2018, they co-founded FreshSource and started out by analysing data on market demand and prices to guarantee the best value for money for producers. The company now works directly with local farmers who lack access to the market and helps them grow and sell high quality products, eliminating the need for middlemen. The farmers’ produce is then sent to the FreshSource warehouse, where it’s stored, packaged and shipped to restaurants, hotels, factories and hospitals according to demand, vastly reducing food loss and waste.
The innovative work applying data and technology to the food system has made them a leading player in Egypt in food distribution, while creating a more sustainable ecosystem and transforming the lives of producers, businesses and consumers. Farah is now setting her sights on the whole Middle East and Northern Africa region, hoping to change the way fresh goods are sourced, moved and sold for the better.
“Our niche is the ability to use data and technology to streamline the value chain, empowering producers by increasing their income and providing lower costs to businesses while reducing food loss.” – Farah Emara
CLASS OF 2022
Tech Disruptors
Bright sparks using technology to solve food-and-drink world problems
Egyptian FreshSource’s innovative work can be expressed in simple numbers. In a country where food loss average for producers is 45%, through FreshSource the rate for users lowered to just 5%. Not only this, but FreshSource also increases farmers’ income by 20% on average and lowers their costs by 15%.
It all started when Farah and her brother Omar discovered that poor harvesting, transportation and storage were impacting Egyptian farmers to the point that nearly half of their produce was lost before it even hit the shelves. On top of this, farmers were missing out on potential income due to middlemen not paying fair prices and inflating the costs.
In 2018, they co-founded FreshSource and started out by analysing data on market demand and prices to guarantee the best value for money for producers. The company now works directly with local farmers who lack access to the market and helps them grow and sell high quality products, eliminating the need for middlemen. The farmers’ produce is then sent to the FreshSource warehouse, where it’s stored, packaged and shipped to restaurants, hotels, factories and hospitals according to demand, vastly reducing food loss and waste.
The innovative work applying data and technology to the food system has made them a leading player in Egypt in food distribution, while creating a more sustainable ecosystem and transforming the lives of producers, businesses and consumers. Farah is now setting her sights on the whole Middle East and Northern Africa region, hoping to change the way fresh goods are sourced, moved and sold for the better.
“Our niche is the ability to use data and technology to streamline the value chain, empowering producers by increasing their income and providing lower costs to businesses while reducing food loss.” – Farah Emar
CLASS OF 2022
Tech Disruptors
Bright sparks using technology to solve food-and-drink world problems
Egyptian FreshSource’s innovative work can be expressed in simple numbers. In a country where food loss average for producers is 45%, through FreshSource the rate for users lowered to just 5%. Not only this, but FreshSource also increases farmers’ income by 20% on average and lowers their costs by 15%.
It all started when Farah and her brother Omar discovered that poor harvesting, transportation and storage were impacting Egyptian farmers to the point that nearly half of their produce was lost before it even hit the shelves. On top of this, farmers were missing out on potential income due to middlemen not paying fair prices and inflating the costs.
In 2018, they co-founded FreshSource and started out by analysing data on market demand and prices to guarantee the best value for money for producers. The company now works directly with local farmers who lack access to the market and helps them grow and sell high quality products, eliminating the need for middlemen. The farmers’ produce is then sent to the FreshSource warehouse, where it’s stored, packaged and shipped to restaurants, hotels, factories and hospitals according to demand, vastly reducing food loss and waste.
The innovative work applying data and technology to the food system has made them a leading player in Egypt in food distribution, while creating a more sustainable ecosystem and transforming the lives of producers, businesses and consumers. Farah is now setting her sights on the whole Middle East and Northern Africa region, hoping to change the way fresh goods are sourced, moved and sold for the better.
“Our niche is the ability to use data and technology to streamline the value chain, empowering producers by increasing their income and providing lower costs to businesses while reducing food loss.” – Farah Emar
CLASS OF 2022
Tech Disruptors
Bright sparks using technology to solve food-and-drink world problems
Egyptian FreshSource’s innovative work can be expressed in simple numbers. In a country where food loss average for producers is 45%, through FreshSource the rate for users lowered to just 5%. Not only this, but FreshSource also increases farmers’ income by 20% on average and lowers their costs by 15%.
It all started when Farah and her brother Omar discovered that poor harvesting, transportation and storage were impacting Egyptian farmers to the point that nearly half of their produce was lost before it even hit the shelves. On top of this, farmers were missing out on potential income due to middlemen not paying fair prices and inflating the costs.
In 2018, they co-founded FreshSource and started out by analysing data on market demand and prices to guarantee the best value for money for producers. The company now works directly with local farmers who lack access to the market and helps them grow and sell high quality products, eliminating the need for middlemen. The farmers’ produce is then sent to the FreshSource warehouse, where it’s stored, packaged and shipped to restaurants, hotels, factories and hospitals according to demand, vastly reducing food loss and waste.
The innovative work applying data and technology to the food system has made them a leading player in Egypt in food distribution, while creating a more sustainable ecosystem and transforming the lives of producers, businesses and consumers. Farah is now setting her sights on the whole Middle East and Northern Africa region, hoping to change the way fresh goods are sourced, moved and sold for the better.
“Our niche is the ability to use data and technology to streamline the value chain, empowering producers by increasing their income and providing lower costs to businesses while reducing food loss.” – Farah Emar
CLASS OF 2022
Tech Disruptors
Bright sparks using technology to solve food-and-drink world problems
Egyptian FreshSource’s innovative work can be expressed in simple numbers. In a country where food loss average for producers is 45%, through FreshSource the rate for users lowered to just 5%. Not only this, but FreshSource also increases farmers’ income by 20% on average and lowers their costs by 15%.
It all started when Farah and her brother Omar discovered that poor harvesting, transportation and storage were impacting Egyptian farmers to the point that nearly half of their produce was lost before it even hit the shelves. On top of this, farmers were missing out on potential income due to middlemen not paying fair prices and inflating the costs.
In 2018, they co-founded FreshSource and started out by analysing data on market demand and prices to guarantee the best value for money for producers. The company now works directly with local farmers who lack access to the market and helps them grow and sell high quality products, eliminating the need for middlemen. The farmers’ produce is then sent to the FreshSource warehouse, where it’s stored, packaged and shipped to restaurants, hotels, factories and hospitals according to demand, vastly reducing food loss and waste.
The innovative work applying data and technology to the food system has made them a leading player in Egypt in food distribution, while creating a more sustainable ecosystem and transforming the lives of producers, businesses and consumers. Farah is now setting her sights on the whole Middle East and Northern Africa region, hoping to change the way fresh goods are sourced, moved and sold for the better.
“Our niche is the ability to use data and technology to streamline the value chain, empowering producers by increasing their income and providing lower costs to businesses while reducing food loss.” – Farah Emar
CLASS OF 2022
Tech Disruptors
Bright sparks using technology to solve food-and-drink world problems
Egyptian FreshSource’s innovative work can be expressed in simple numbers. In a country where food loss average for producers is 45%, through FreshSource the rate for users lowered to just 5%. Not only this, but FreshSource also increases farmers’ income by 20% on average and lowers their costs by 15%.
It all started when Farah and her brother Omar discovered that poor harvesting, transportation and storage were impacting Egyptian farmers to the point that nearly half of their produce was lost before it even hit the shelves. On top of this, farmers were missing out on potential income due to middlemen not paying fair prices and inflating the costs.
In 2018, they co-founded FreshSource and started out by analysing data on market demand and prices to guarantee the best value for money for producers. The company now works directly with local farmers who lack access to the market and helps them grow and sell high quality products, eliminating the need for middlemen. The farmers’ produce is then sent to the FreshSource warehouse, where it’s stored, packaged and shipped to restaurants, hotels, factories and hospitals according to demand, vastly reducing food loss and waste.
The innovative work applying data and technology to the food system has made them a leading player in Egypt in food distribution, while creating a more sustainable ecosystem and transforming the lives of producers, businesses and consumers. Farah is now setting her sights on the whole Middle East and Northern Africa region, hoping to change the way fresh goods are sourced, moved and sold for the better.
“Our niche is the ability to use data and technology to streamline the value chain, empowering producers by increasing their income and providing lower costs to businesses while reducing food loss.” – Farah Emar
