Our Story

FreshSource is disrupting the Egyptian horticulture agri-chain through the provision of innovative solutions that are aimed at integrating small-time farmers into the modern value chain.

Our focus is on sourcing top-quality produce directly from small-scale farmers and arranging the required logistics to distribute the products to local retailers or vendors.

FreshSource is taking a value chain approach to improve the efficiency of the food supply chain in Egypt, where food waste has reached an all-time high at over 30% due to improper handling and storage techniques.